The creative agency adds three platinum and two gold statues to its growing list of honors.
Five is the lucky number as Greene Street Communications grabs nearly a half dozen platinum and gold MarCom Awards for communications campaigns and strategy, standing alongside industry titans from around the world.
The awards haul signifies that Greene Street Communications is a growing, highly-sought after force in the marketing and public relations arena. Managing Partners Jamilah Fraser and Shana Kemp founded Greene Street in 2013, after successful careers in journalism and communications.
Their goal was to create a firm that provides services in marketing, public relations, branding, media relations, emergency management and content with an efficient and effective team consisting of designers, writers, editors and marketing specialists. The team works across an array of media, including print, web, audio and video and digital channels.
“This success shows that Greene Street can compete on the highest levels of our field and succeed,” said Jamilah Fraser. “We look forward to bringing our unique creative approach to marketing to our growing list of clients. Diversity, equity and inclusion is top of mind for many now and we are a firm that understands how to speak to a diverse audience the right way, the first time.”
Her managing partner, Shana Kemp, said that Greene Street’s campaigns strive to emphasize diversity, equity and inclusion, proving that DEI makes good business sense as well.
“Our campaigns succeed because they feature the full range of populations served by our clients and we know this is the best way to get the response that they are looking for,” Kemp said. “We are truly ecstatic about this honor and our great team has made it happen in the middle of global pandemic. We’re very excited about the future for Greene Street.”
The Association of Marketing and Communications Professionals sponsors and judges the MarCom Awards in more than 300 categories, showcasing the best work in print, web, video and strategic communications. The competition is tight, with prestigious organizations and large communications firms entering from all 50 states and 39 countries.
Three of Greene Street’s five awards are related to an extensive campaign for the Virginia Department of Health to encourage COVID-19 vaccinations. The campaigns took place in video, digital, print and radio media, with messages tailored to different ethnic groups, religions and geographic regions.
The association awarded the following to Greene Street:
Platinum
Title: It’s Our Shot Virginia, Virginia Department of Health. Category: Print Advertising, Bus Shelter and Mass Transit; Video/Audio, PSA Campaign
Title: It’s Our Shot, Virginia – Radio. Category: Video/Audio, PSA Campaign
Title: Surge in Student Suicides Pushes Las Vegas Schools to Reopen, New York Times, Clark County School District, Nevada. Category: Strategic Communications, Newspaper Placement
Gold
Title: Protect the Future, Virginia Department of Health. Category: Digital Media, Social Ad Campaign
Title: Generations, Virginia Department of Health. Category: Video/Audio, PSA
Honorable Mention
Title: Celebrating Diversity Month, Virginia Department of Health. Category: Digital Media, Social Ad Campaign
Title: It’s Our Shot Virginia—Walk the Line, Virginia Department of Health. Category: Print Media, Design, Community Outreach Floor Sticker
Title: Ask the Experts: Vaccination Mythbusters with Drs. Henry and Jade Ranger; Category:Video/Audio, Medical
